Unique gambling ads from Pala casino in California

April 2, 2007

This seems life an interesting news story to share with our online gambling news article readers out there. There is one California casino that has decided to advertise how to NOT win at tits casino. This seems interesting enough. It is a good marketing ploy if it is done right that is for sure.

This is definitely the very first time any casino has hatched an advertising campaign and even created a DVD to educate gambling fans how not to win at their casino. So why is Pala Casino Spa and Resort running ads like these? It is a great marketing tool.

The CEO and Developer of Pala Casino says that the casino believes the Southern California gambling market is flooded with casino advertising that is cookie cutter simple. He says they are all the same, so this casino will change that.

As online gambling enthusiasts – aren’t we a little tired of hearing oh this online gambling casino has the best odds, or that online casino has the best games…it’s all the same after awhile right? It’s all goods advertising and it is not to lead gambling fans in the wrong way, but hearing something new and somewhat fun is interesting – and that is what catches our eye anyway right?

The casino CEO also states that the company did not want to attract people to gamble if they just wanted to visit Pala for its non gaming venues like its restaurants, hotel or top notch spa. We agree that this is unlike the predictable casino advertising seen throughout Southern California and elsewhere.

The casino’s new ads, which started airing yesterday, introduce Hoyt Monroe, a 40 something, cigar loving, ex-casino gambler, who has concocted his surefire established methods for not winning at the casino. The idea is simple really when he recommends staying out of the casino and take advantage of the resort’s non gambling activities. Oh we get it – the restaurants and spa need attention do they?

If you are an online gambling news article reader at this casino site that lives in So Cal, you will no doubt catch the ad campaign as it will be seen on TV, print, radio and billboards in the various areas. Look for the win zip at Pala phrase.  It is catchy, but it is eye catching. It is a brilliant ad campaign really. See, typical gambling fans will see the name Pala and that’s all they need to understand. Non gambling fans will see the spa and restaurant side of the campaign and decide that the resort has more to offer than gambling. Let’s face it; once you are in the parking lot…you will probably gamble a bit on your way to or from dinner. After all they do have a 4 diamond restaurant.

As far as that DVD we mentioned goes - it is being circulated free when ordered through the theme character’s website - Hownottowin.com. Hoyt will also be making appearances at super casino events and campaigns all through the Southern California area.

The casino’s $7 million advertising campaign is its first in 17 months. As a casino spokesperson put it well - we didn't see any point in spending money on ads if we were just going to say the same thing as everybody else and every other casino has to say.

This may not be concerning an online gambling casino, but it sure is worth reading.

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