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Trump looking for primetime condo push

April 9, 2007

In interesting news in the online gambling world, we cannot help but report on this - come on its Trump.

As sales were quickly closing on the more than 1,280 units in the $500 million Trump International Hotel and Tower last summer, Jack Christie began thinking about the project's 2nd phase. After all, the sales were booming and plans had to go into affect for the next game.

He is the VP of Sales and Marketing for Trump International, he was investigating ideas and a new time line for accommodating reservations to purchase units in the huge development's planned 2nd tower when he mentioned and began discussing it with The Donald.

Not even a week later, a Trump jet landed in Las Vegas and off stepped the six remaining candidates vying for a $250,000 a year job with the developer as part of the NBC reality TV series The Apprentice. Can you believe this show is in its 6th season – we wonder what the odds are at the online gambling sport books are about how long this show will go on.  

Along with The Apprentice (which will provide so much media coverage and advertising for the Vegas project) contestants, the whole film crew and production of the TV show was in tow. Why, to have a task revolve around the Trump site in Vegas that’s why.

The production took all day and it showed the Apprentice wannabees talking with and New Frontier owner Phil Ruffin at the under construction Trump International project.

What is the actual meet of this online gambling news article you say?  Well, the show aired Sunday night and Trump International sales agents began taking reservations for units in the new tower this morning. Yes, people are still watching the show! People that want to buy too.

This is what we call a bit of inside help by providing some free airtime advertising for the Vegas project – or is it all hype and we are writing this online gambling article as well as giving more free ad help. Whatever the case, the word is circulating just as The Donald would want.

Whatever – it’s not a bad way to announce the next phase we say.  In the episode, interestingly enough, the candidates were tasked with creating a promoting a program for the 2nd phase of the building sites. Christie and Ruffin, who gave up 7 acres in the back of the 38 acre New Frontier site for the Trump International, were to help choose the winner of the task at hand.

Ruffin, who when in on a joint venture deal with Trump on the first phase, was not certain a second condo-hotel tower was a good idea. That was until he was proved wrong it seems. After that, it didn't take much additional persuasion to partner up the 2nd tower.

The episode marked the second time Trump has used "The Apprentice" to promote his Las Vegas venture. In the second season finale, winner Kelly Perdew was offered a job at the Trump International, but instead chose a position in Trump's New York corporate headquarters.

He said swelling construction costs have obviously increased the price of the 2nd tower to $625 million, giving the project a total value of more than $1.1 billion according to his numbers.

After all, when you think of high end real estate developing Trump’s name has to be in the mix somehow.

Christie said the first phase of the two towers was fully held in reserve by the time Trump International (phase 1) broke ground last July. Since that time, reservations have been converted to sales contracts. Now, it seems, according to Trump that there are only less than a two dozen units left on the market.

Reservations on the second tower require a deposit of $10,000 each unit which is not tremendously high, but the overall sales prices were still being determined due to shaky real estate markets in The Vegas area.

Trump has stated that he expected to break ground on the second tower sometime in 2008 after construction finishes on the first tower. He said the project is even about 4 months ahead of schedule.

As with most Trump real estate dealings, we wonder what the success will really be with phase two. Is it hype or will it sell, sell, sell…

Many of our online gambling news readers may remember many of our articles surrounding his casino problems in Atlantic City and his backing out of another casino project in Indiana. He has apparently bailed his casino company out of an impending bankruptcy. Also, you may have heard about his row with The View’s Rosie O’Donnell as well as his hair raising wrestling bet of late. He did win.

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