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Bodog strikes deal with Sierra Entertainment

August 29, 2006

In another move to diversify this online gambling company’s empire, Bodog has entered into a new deal with an entertainment company. The gambling company, which has many steps towards becoming a company of all trades, has just announced its promotional partnership with Sierra Entertainment's new video game Scarface: The World Is Yours.

This highly anticipated new video game is based on the classic Scarface film we all know and love. The video game is set to be released to the public on Sony’s PlayStation 2 computer entertainment system, the Xbox video game and entertainment system from Microsoft and Windows PC later in the year.

The premiere video game is being created by Radical Entertainment, which one of Sierra Entertainment’s studio companies and will be made public by an exclusive licensing deal with Universal Studios Consumer Products Group. Many video game fans out there may know Sierra Entertainment as a division a division of Vivendi Games.

So, you may wonder how Bodog factors into this sponsorship. Well. Bodog’s CEO Calvin Ayre will be featured as a non playable background character in the game. Oh come on that’s not all and you know it. Bodog is Bodog and wants more notoriety that this.

Also in this deal, Bodog will be featured in many different areas of the game itself. You will see video poker and slot machines in the game that are Bodog branded games where characters in the game can play them. Even look for billboards in the game brandishing the Bodog Music logo and more.

Some of Bodog’s Music artists will have their songs featured in the game as well.

In return for all the Bodog features in the game, the online gambling company will feature the new game by online promotion. You will even see contests on Bodogmusic.com where winners will be awarded free copies of the game. The grand prize winner of Bodog’s contest for the new videogame will receive an all expenses trip for two to Live Like Tony Montana. This dream trip has the winner staying at the massive Bodog compound in Costa Rica.

On the heals of the popular resurrection of the Miami Vice TV show on the big screen, Scarface: The World Is Yours will also have its players enticed into a world of 1980s Miami and more.

For more info regarding this new deal with the online gambling company’s music division, be sure to visit Bodogmusic.com today. You could be the winner!

 

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