Partnership Mutually Beneficial

March 31, 2008

It seems that 888.com and NextGen Gaming are going to be working together. The Gibraltar based 888.com has signed an agreement with NextGen to use their supply of online gambling games for their online casinos.

The way the agreement reads for the online gambling deal is that all customers of 888 and their white label partners will have access to NextGen’s most popular online gambling games. They will be “localized” to appeal to the various countries that 888 supplies, so that the content is appropriate for each area of the world.

Their integration platform will allow NextGen to tap right into their online gambling environment. This will make marketing much easier for both companies as they move forward. The companies are pleased that the deal came together so nicely, and that both companies are going to greatly benefit from the agreement.

888’s spokesman said that this was just one more way for the company to “broaden its entertainment offering.” They have been looking into doing this for awhile, and NextGen is only the first in several agreements that have yet to be written. The company says that they have others lined up for the future.

888 says that as they are constantly trying to update what they have to offer their clients, this new deal will give them a huge boost. NextGen days that this will let them offer some of their best titles to a market they previously did not have access to. They feel that this is just the beginning of a long and fruitful relationship.




Back to March 2008 Archive.