Look out Vegas, here
comes Hugh Hefner. On top of
the Palms hotel and casino,
there will soon be a
vertical version of his
Playboy mansion. The new
12,000 square foot love nest
will be located on the very
top of the 40 story casino
resort.
The two-story suite will
be named the Hugh Hefner Sky
Villa and have its own glass
elevator that overlooks the
Strip. Of course, there will
be an indoor and outdoor
pool.
On Monday, the licensing
agreement with Playboy
Enterprises Inc. was
finalized. It is said that
this will be the Playboy
home away from home.
The new deal will permit
the Palms to use the well
known brand in Nevada and in
the tower's new nightclub,
boutique casino and lounge,
along with a retail Playboy
store.
The new 300-room tower is
set to open sometime in
early 2006.
Playboy announced that it
expects to make a
seven-figure revenue
increase from the deal
starting with the first year. Financial
terms of the agreement were
not made public.
