| GamblingPhD menu | BSkyB Gets Neutralized October 18, 2007 Neutralize is an online search engine marketing agency that has lists of online gambling groups, among other industries, on their client roster. The company has represented such companies such as Nestle and Black and Decker, and finds that they are well versed in most things having to do with promoting ones self on the internet. SkyBet is their latest addition to their roster, and the online gambling subsidiary of BSkyB, that represents SkyBet, SkyPoker, SkyVegas, and SkyBingo, has tasked the company with helping them to promote their online gambling and betting products. They would be handling all aspects of their search engine optimization for all of their companies. The online gambling company says that with so many other online casinos out there, it is easy to get lost in the shuffle. They want to stand out from the crowd, not get lumped into them. They said that they did their research and found that Neutralize was one of the best names in the business, and knew that it would be a good fit for them. For its part, Neutralize says that with the use of their new Ascendex tool they can spider sites the same way that search engines do. This enables them to identify search engine issues in just one hit with the new program. It will save time and energy from having to do it by hand, and is especially valuable to those larger companies out there. Back to October 2007 Archive |