The latest trend to spread across
the Strip isn't a sexy a nightclub
or a swanky lounge but it may be
just as important to Las Vegas'
image as an upscale resort vacation
destination. Plus, it will only it
cost around 15 bucks a day. This is
less than most Vegas hotel resort
facility fees.
In the past few months, several
hotels have started introducing
high-speed wireless Internet access,
a relatively new technology that has
in many ways soared way beyond its
wired counterparts in speed and
quality. Especially since most
business professionals now carry
laptops, not to mention anybody with
a little extra money to burn on one.
The Tropicana Hotel installed
wireless service in its property
last month including the pool area,
convention, and meeting rooms. This
is in part to attract business
groups and individuals who might
have gone elsewhere for easier
Internet access.
The Stardust also went wireless
last month. The property's wireless
service extends to 90 percent of the
rooms as well as the pools, common
areas and meeting and convention
areas.
The first meeting to take
advantage of the technology last
month was Lifestyles, an annual
swingers convention that has been
hosted at a variety of Nevada hotels
over the years. The group has signed
on with the Stardust for 2005 and
2006 in part because of its wireless
access. At least 20 percent of
the approximate 6,000 people who
went used wireless devices during
their stay, while vendors and
management used the service to
display products and conduct
business, he said.
A few older hotels on the Strip
are using the advent of wireless
technology as an opportunity to jump
way ahead of the newer competitors
that might not even have high-speed
Internet access in rooms or other
areas.
Wireless systems are much
easier and cheaper to set up and
start than wired Internet access
because they involve setting up mini
communications towers throughout the
property. On the other hand,
retrofitting hotels with wired
high-speed access is
cost-prohibitive and would involve
punching through walls and running
miles of cable through rooms,
experts say.
The Tropicana paid a few hundred
thousand dollars to install its
wireless service, Gradillas said.
That's less than the millions of
dollars likely involved in wiring a
major resort, experts say.
Tom Gonzales, chief executive of
Business Center Solutions, said his
company installed the Stardust's
wireless system "for virtually
nothing and it took our crew under
six weeks to get the building done."
The four-year-old company also
operates the pre-existing business
center for the Stardust, where
guests can pick up copies of
documents they print from their
laptops.
Hotel Wireless Inc., a company
that started two years ago, from
Calabasas, California, that
installed wireless as well as wired
high-speed Internet access at the
Imperial Palace, also recently
installed similar systems for three
aging Reno hotel-casinos, John
Ascuaga's Nugget, Circus Circus and
the Eldorado.
The Imperial Palace's wireless
service, which went live in July, is
basically property wide. This
includes rooms, convention space,
the pool area, restaurants and
public areas.
These older properties aren't
really thought of as innovators of
technology. Before, guests could
only plug computer devices into
telephone jacks in their rooms to
get dial-up Internet access. At
great expense, conventions and
smaller business groups could obtain
high-speed Internet through
telephone lines by ordering ahead of
time. In some cases, guests could
plug in their electronic devices at
hotel business centers or could
access a few Internet terminals
there.
While some newer hotels appear to
be slower to adopt wireless
technology, installers say
properties now under construction
also are going wireless.
The Renaissance Las Vegas hotel,
a Marriott brand, is scheduled to
open early next year with high-speed
wired access as well as wireless
service.
Wired service can be installed at
minimal cost because workers already
are pulling through telephone lines
during construction, said Mike
Henderson, vice president of
marketing for Atlanta-based
StayOnline, a company that started
around five years ago, and is one of
the nation's largest wireless
service companies for hotels. Wired
Internet access isn't just for
surfing the Web, Henderson said.
Wireless access, which also is
cost effective to install at about
$110 to $160 per room is said to be
just as important because people are
going to go where it's available
sooner or later.
The Venetian, similar to some
other newer resorts, offers wired
high-speed Internet access for a fee
and can work with business groups to
obtain any form of short-term
Internet service.
The property sparked a convention
renaissance in Las Vegas by selling
most of its midweek rooms to
convention-goers at
higher-than-typical prices. It also
opened its hotel with high-speed
Internet access and was one of the
first in town to offer a combination
fax machine, printer and copier in
each room.
The tech-savvy property still
doesn't have wireless in its rooms.
The Venetian has begun experimenting
with certain areas where people can
use wireless devices, around
convention and meeting areas.
However, the property hasn't made a
commitment yet.
Mandalay Bay was retrofitted for
wired Internet access around the
first of the year but the property's
second hotel tower, which is
marketed as a business hotel, opened
with wired, high-speed access. The
new tower also features a fax,
printer and copier in each room.
The property's convention area is
offering wireless service on an
as-needed basis along with any
available combination of Internet
services, Mandalay Bay spokesman
Gordon Absher said.
However, demand is such that the
convention area may become
permanently outfitted for wireless
within a year, he said.
As with any new technology,
wireless companies are answering
lots of questions about the security
of their systems. Hackers have been
known to drive around town seeking
and stealing wireless service, acts
that could lead to bigger security
breaches down the road. While these
concerns don't appear to be keeping
anyone from adopting wireless, they
are part of an extensive orientation
process for hotels that may have
other pressing needs, experts say.
Wireless systems may only be as
safe as buying something over the
Internet, they say. In both cases
it's a secure transaction that
requires a password and transmits
encrypted information that can be
difficult or relatively easy to tap
depending on how the hotel sets up
its system. Hotels also say the Web
pages that people see when they sign
up and access wireless services are
completely separate from the
internal hotel operations Web sites
where confidential or financial
information is stored.
The Las Vegas Convention Center
often posts fliers and posters
throughout the property notifying
convention-goers and other visitors
about wireless access and
800-numbers for technical support.
But that support can get expensive
if people aren't familiar with
wireless setup procedures, Shaul
said. During a major technology
convention such as the Las Vegas
Convention Center's Consumer
Electronics Show, thousands of
wireless devices are communicating
with one another at the same time,
creating a significant amount of
interference that can make Internet
access spotty at best, he said.