PartyGaming Announcement

September 15, 2007

PartyGaming is pleased to announce that they will be providing the online gambling group ITV with many online casino games. The companies have signed a deal that will make everyone happy � especially ITV�s clients.

PartyGaming is going to be offering branded online casino, poker, bingo and sports betting rooms. They have been looking for a way to increase their revenue since it left the US market due to the Unlawful Internet Gambling Enforcement Act last October. The company closed at 27 pence last August, which was an all time low for the company.

However, by teaming with ITV they seem to be turning things around. ITV is the largest commercial TV network in the United Kingdom, and the new games that they will be offering can be accessed through ITV.com. The company has several brands like Friends Reunited and Emmerdale, as themes in their online bingo rooms.

The company would like to see their numbers go back up to the 107 pence that it was before the UIGEA was passed, but for now they are going to continue searching for ways to build their business back up to what it was before, only better.
 

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